Cognitive Biases in the Wine Industry, Part 2: Confirmation Bias
Cognitive Biases in the Wine Industry, Part 2: Confirmation Bias This is the second article in a series that focuses on how our brains,...
Cognitive Biases in The Wine Industry: Part 1, The Fundamental Attribution Error
In my line of work there is, of course, an enormous emphasis on data, facts, evidence and logic. These are the fundamentals of making...
Vineyard Planting Decision-Making Tool
On the face of it, someone may think that choosing what varietal(s) to plant a vineyard to is easy: just pick the one that will make the...
Opinions on Lew Perdue and the Wine Institute
So, this is one of those rare posts of mine that is not based on solid facts and data. That does not mean that it's not right, just that...
Are Grape Prices Rising Too Fast? By the Numbers
The other day I posted to this blog claiming that, though grape prices have been rising faster than bottle prices in recent years, they...
Are Grape Prices Rising Unsustainably?
I've been hearing a lot of talk about grape prices rising too fast and squeezing wineries' margins too much. I decided to investigate...
District-by-District Review of the Crush Report, Part 3: California Interior
Check out my review of the 2014 harvest for California's interior regions in the Wine Industry Advisor.
Average Global Tartaric Add = 1.6g
If I could remember the name of any science teacher I ever had I would dedicate this post to him/her. I guess memories of school don't...
Pinot Noir and Chardonnay Prices and Yields for All-North Coast
Sometimes we need prices that don't line up with the USDA-NASS Pricing districts. In fact, I often do. Usually that means we need...
Napa Merlot Update
Napa County Merlot Update In 2013, Napa County Merlot sold for an average of $2791.97 per ton. I had predicted that average price per...
